Our Story

more than just great care —All About Assured Senior Living

It all started with a dream...


We dreamt of creating a senior living and care communities that offered more—more love, more compassion, more purpose, and more quality care.


But we also wanted less—less stigma, less separation, and less segregation. 


Because we believe in treating people with cognitive changes and challenges as people first. And that every person deserves a place to call home, and to be a member of a loving, supportive community. 


We imagined a community design that was distinctly different from the existing care models—that seemed to consist of sterile and dreary institutions with locked doors, cheerless surroundings, and one-size-fits-all care. 


We celebrated when modern science and research on caring for people with dementia, traumatic brain injury, and cognitive challenges backed us up in our thinking. 


And we knew—our dream was ready to become a reality. 


Today, we’re honored to set a new standard in assisted living, memory care, and traumatic brain injury long-term care communities. Because we believe everyone deserves the right to quality care, in a comfortable, uplifting community setting.  

We founded Assured Senior Living to be the change needed in the old ways of caring for individuals with changing cognition—and to light the way forward in a modern, evidence-backed care.


And we've never lost sight of our mission—or the beautiful dream that spurred it on. 


We’re honored to invite families like yours to share our vision—and to join our wonderful community. 

Navigating the senior care continuum with our own cherished family members, we quickly felt disheartened at the lack of available options. 


Feeling forced to choose between our loved ones’ safety and their quality of life left us guilt-ridden and torn. 


Facing this impossible choice inspired our founders, Brian and Francis, to forge a new path forward — focused on reshaping the landscape of long-term care communities and services. 

Assured Senior Living is the culmination of their vision and efforts. Here, we create a personalized care experience for our valued community members—one that treats them as dynamic individuals, and focuses on their many strengths. 


Instead of expecting our residents to conform to an outmoded system, we designed a community and method of caring around them—where inclusion, connection, independence, and acceptance are prized. 


Today, we’re honored to set a new standard in memory care and long-term care communities. Because we believe everyone deserves the right to quality care, in a comfortable, uplifting community setting. 


Life doesn’t end with a dementia diagnosis or traumatic brain injury—it’s always worth living to the fullest. We’ll help you and your loved ones turn the page and begin an exciting new chapter.

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